Male athlete training in Falta Poco performance apparel

FALTA POCO comes from a moment on the Camino de Santiago in Spain. It’s a phrase you hear when you’re exhausted—“just a little more,” “you’re almost there.”

This isn’t about winning.
It’s about not stopping.

Stylized illustration of a person walking on a yellow path through a forest with a waterfall, mountain, and eagle in the background. The text 'Falta Poco' appears at the top, and a circular badge reads 'Est 2019'.

Our mission is to turn encouragement into action—fueling athletes, creators, and everyday grinders with gear and belief that carry them forward.

Because no matter where you are in the journey, you’re closer than you think.

You don’t buy this because it’s new, you buy it because you’ve been there, at that point where it would be easier to stop. This is what you reach for in that moment, not to impress or perform, but to stay in it. When it’s quiet, when it’s hard, when it matters …

KEEP ON GOING.